Packaging system and a high-level guideline for NIO, helping to ensure an aspirational and consistent surface and graphical expression across all facets of the brand. Inspired by the sky, and our forward-thinking attitude, as well as creating a sense of lightness. Reflecting the horizon, it has both contrast and balance and reflects experience and functionality - heart and head. Additional movement is created through materials and surface treatments that interact with light. Playing with opacities and texture changes feels premium and creates moments of discovery.